News Briefs

Brightcove Unveils Personalization, Analytic Updates To Video Platform

Brightcove, an online video hosting platform, announced product updates designed to help marketers personalize video experiences, including content, playlists and calls to action. Marketers can then present different offers to different people based on their content preferences and prior engagement.

May 22, 2018
Written by Elise Schoening

Groove.co Integrates With LinkedIn Sales Navigator; Launches Data Comparison Tool

Groove.co, a sales engagement software, has announced a new integration with LinkedIn Sales Navigator Application Platform (SNAP). Through the integration, Groove.co has released a new tool called Omnibar designed to let users access and compare data from Salesforce and LinkedIn Sales Navigator side by side.

May 21, 2018
Written by Elise Schoening

SAP Releases Data Cloud For Increased Customer Transparency And Control

SAP, a software solutions provider, has released the Customer Data Cloud, which aims to improve customer relationships by offering greater data transparency and control. The Cloud leverages technology from Gigya, a customer identity and access management platform, which SAP acquired in 2017.

May 16, 2018
Written by Elise Schoening

Five9 Launches AI-Powered Solution To Improve CX

Five9, a cloud contact center software, has released Five9 Genius, a new solution designed to personalize and enhance the customer experience via artificial intelligence (AI).

May 15, 2018
Written by Elise Schoening

Influ2 Launches Person-Based Marketing Platform

Influ2, a person-based marketing (PBM) solution provider, has released a new platform designed to use machine learning to help B2B marketers develop and deliver customized marketing campaigns.

May 15, 2018
Written by Elise Schoening

DealSignal Launches GDPR Risk Assessment Module

DealSignal, a B2B demand generation software, has released a new GDPR Risk Assessment Module. Announced at the 2018 SiriusDecisions Summit in Las Vegas, the solution is designed to help marketers ensure all contact data in their CRM is accurate, up-to-date and complies with the General Data Protection Regulation (GDPR), which…