News Briefs

DiscoverOrg Expands Tech Stack Database Coverage 400%

DiscoverOrg, a marketing and sales intelligence provider, has increased its database’s technology-to-company matches by 400% over the past year, according to the company. The updated data aims to help marketers further improve segmentation, prospecting and ABM programs.

September 19, 2018
Written by Elise Schoening

InsideView Reveals Updated Refresh Solution Designed To Improve Data Hygiene

InsideView, a targeting, sales and marketing intelligence company, released updates to InsideView Refresh, a CRM data cleansing solution.

September 18, 2018
Written by Elise Schoening

Radius Releases New Customer Data Platform

Radius, a data and predictive marketing software provider, unveiled Radius Unify, a new B2B customer data platform that aims to improve customer data and streamline pipeline.

September 13, 2018
Written by Elise Schoening

Brightcove Appoints New CMO, Consolidates Marketing Units

Brightcove, an online video hosting platform, appointed Sara Larsen as the company’s new CMO. She will replace former CMO Neil Lieberman and will oversee the media business unit and digital marketing unit, which is now combined into a single marketing organization.

September 12, 2018
Written by Elise Schoening

Openprise Releases Data Orchestration Platform Integration With Microsoft Dynamics 365

Openprise, a data orchestration platform, announced a new integration with Microsoft Dynamics 365 that aims to help marketing and sales teams cleanse data, increase productivity and grow revenue.

September 12, 2018
Written by Elise Schoening

Optimizely Launches Adaptive Audiences Tool To Create Personalized Experiences With Machine Learning

Optimizely, a digital experimentation platform, has released Adaptive Audiences, a new tool positioned to use machine learning to help companies deliver personalized customer experiences at scale.