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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Allison Metcalfe Rejoins Demandbase As Chief Revenue Officer

ABM platform Demandbase has appointed Allison Metcalfe as Chief Revenue Officer. Metcalfe, who was a Customer Success leader for Demandbase in the past, will be responsible for leading the company’s sales, advertising and customer success teams, as well as the product and marketing teams, to help Demandbase exceed its revenue…

Seismic Appoints New VP, Market Growth

Seismic, a sales and marketing enablement software provider, has appointed former Forrester-SiriusDecisions VP and Research Director Heather Cole as its new VP, Market Growth to help the company drive growth and inform go-to-market strategies.

Merkle Launches Collective Of 5 Leading B2B Agencies

Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists,…

B2B Innovator Awards Nominations Are Now Open

For the fourth year in a row, Demand Gen Report will spotlight a new class of B2B marketing and sales professionals pushing the envelope to effectively engage prospects and customers and meet their buyers’ needs. The B2B Innovator Awards are designed to bring praise and attention to marketing leaders that…
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