Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer experience management (CXM) platform that is designed to help marketers uncover buyer insights, enhance global engagement and gain better feedback on their marketing efforts.

New research from SurveyMonkey shows a dedicated effort to providing high-quality customer experiences (CX), with 89% of C-level executives heavily investing in CX. Eighty-seven percent of CX professionals also claimed that customer feedback holds more importance than ever, as these insights have been invaluable for improving their CXprograms during the COVID-19…

PFL, a marketing automation and direct mail solutions provider, has announced its Preferred Address Capture tool, which aims to help marketers deliver engaging brand experiences to their remote prospects through their direct address.