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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Alida Appoints David O’Malley As New CRO

Alida, a customer insights provider and formerly Vision Critical, has appointed David O’Malley as Chief Revenue Officer of their CXM platform, aiming to accelerate its growth in the customer experience management market. The news follows Alida’s rebrand and launch of its new CXM platform.

Zilliant Launches Campaign Manager, Expands Sales IQ Engine

B2B sales and pricing software Zilliant has launched a new Campaign Manager application designed to help B2B companies create and manage effective pricing, sales and product campaigns in their E-commerce channels. In addition, the company announced an expansion to its AI-based engine Sales IQ to enhance its predictive sales analytics…
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