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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

HG Data Unveils New Salesforce App, Brings Technographic Data Into CRM

HG Data Unveils New Salesforce App, Brings Technographic Data Into CRM

HG Data, a competitive intelligence solution on installed technologies, announced it has launched a new app on the Salesforce AppExchange. The app, now available and built on Salesforce’s Lightning Data service, is designed to bring technographic data — insight into what technology is used by prospective customers — into the…
G2 Crowd Appoints New CMO

G2 Crowd Appoints New CMO

G2 Crowd, a business solution review platform, announced the appointment of Ryan Bonnici as Chief Marketing Officer. In his new role, Bonnici will oversee planning, development and execution of the company’s marketing programs, with special focus on growing G2 Crowd’s brand.
Poll: Only 43% Of Marketing, Sales Reps Aware Of GDPR

Poll: Only 43% Of Marketing, Sales Reps Aware Of GDPR

Openprise, a data orchestration platform for marketing and sales, unveiled new poll data that shows only 43% of B2B sales and marketing professionals are aware of the General Data Protection Regulation (GDPR). The poll shows that companies with EU data in their database indicated a higher awareness for GDPR at 72%. However,…
Synthio Joins Marketo Accelerate Partner Program

Synthio Joins Marketo Accelerate Partner Program

Synthio, a customer data platform provider formerly known as Social123, has announced it has joined the Marketo Accelerate partner ecosystem. The company’s platform will integrate directly with Marketo’s Engagement Platform, positioning B2B marketing to access their global contact databases to cleanse and enrich existing data, gain net-new targeted contacts and…
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