News Briefs

Act-On Appoints New CEO, Announces Restructuring To Boost Product Development

Act-On Software announced that it has appointed Kate Johnson as its new CEO. The company added that it will “consolidate North American operations” to its Portland, Ore., to better align customer-facing departments of the business with its product development team to fuel product growth.

January 9, 2018
Written by Brian Anderson

Madison Logic Integrates ABM Platform With Marketo

Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM, into the Marketo Engagement Platform to empower marketers to deploy targeted display advertising and lead generation.

January 5, 2018
Written by Klaudia Tirico

Sales Acceleration Software Qstream Appoints New CEO

Sales acceleration software provider Qstream has appointed Richard Lanchantin as CEO. He succeeds co-founder and CEO Duncan Lennox, who will transition to a new role as Chairman of the Board.

January 4, 2018
Written by Klaudia Tirico

Research: B2B Marketers Embracing Programmatic Media In 2018

New research from Adweek BrandShare and Dun & Bradstreet has revealed that 63% of B2B marketers indicated they currently buy or sell advertising programmatically.

January 3, 2018
Written by Stephen Betz, Contributing Writer

Terminus Adds Marketing Analytics, Multi-Touch Attribution With BrightFunnel Acquisition

Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for an undisclosed amount. Through the acquisition, Terminus aims to build a platform for executing and measuring go-to-market initiatives, whether they are account-based or a mix of ABM and inbound.

January 3, 2018
Written by Klaudia Tirico

DialogTech Acquires Swydo To Power Omnichannel Marketing

DialogTech, a marketing analytics provider for inbound calling, has acquired Swydo, a provider of digital marketing dashboards, reports and visualizations. Through the acquisition, DialogTech customers are positioned to view their call analytics data alongside their martech and adtech performance data within the DialogTech platform.

January 2, 2018
Written by Klaudia Tirico

Fastbase Announces Availability Of Contact And Company Database Within Google Analytics

Fastbase, a global business database, has announced that Google Analytics users will now have full access to the Fastbase database. The company stated that this includes approximately 200 million businesses and the employees' details. Additionally, users will also have access to Fastbase’s Web Leads tool, aiming to help businesses search,…