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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Sojourn Solutions Partners With Bizible To Enhance Marketing Attribution

Sojourn Solutions Partners With Bizible To Enhance Marketing Attribution

Sojourn Solutions, a marketing optimization firm, has announced its partnership with Bizible, a B2B marketing attribution and planning software. The partnership will position Sojourn Solutions to offer marketing attribution capabilities to its clients, while Bizible will receive a partner that can offer implementation services to Oracle Eloqua clients.
Marketo Adds Seven New Partners To Accelerate Program

Marketo Adds Seven New Partners To Accelerate Program

Marketo announced the addition of seven new partners to its partner acceleration program, Marketo Accelerate. In the partnership, Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFüsz and PFL.com will all be granted full access to the Marketo Engagement Platform, as well as sales enablement activities and co-marketing activities.
Quad/Graphics Launches Predictive Direct Mail Testing Platform

Quad/Graphics Launches Predictive Direct Mail Testing Platform

Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail offers are the most effective. The company stated that the platform, called Accelerated Insights, is designed to analyze demographic information with emotional characteristics to predict the direct mail format messaging and other…
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