Salesforce Seeks To Further Marketing Ties With The CMO Club Acquisition
- Written by Kim Zimmermann
- Published in News Briefs
As a result of the acquisition, Salesforce and The CMO Club will jointly offer digital platforms, programs and events for marketers, the statement noted.
“Salesforce welcoming The CMO Club and its members is a testament to our shared values of customer success and the power of community,” said Stephanie Buscemi, CMO of Salesforce, in a post. “We are committed to advancing The CMO Club’s core mission of fostering deep relationships and peer-to-peer problem solving for CMOs and marketing leaders.”
The CMO Club CEO Pete Krainik and staff will join Salesforce, according to the announcement.