March Communications Launches Podcast-As-A-Service Program
- Written by Michael Rodriguez
- Published in News Briefs
March Communications, a public relations agency with a specialty in tech PR, content marketing and influencer marketing, has launched a podcasting-as-a-service program called In the Pod. The program aims to help B2B and customer tech brands provide a new channel to reach audiences.
With 73% of millennials being involved in the purchasing process, and 44 million Americans listening to podcasts regularly, B2B marketers can target buyers across demographics in a relevant and engaging way.
“If you’re looking to reach the people who influence and make tech-buying decisions, podcasting is not a tool that you should be leaving on the table,” said Manny Veiga, Director of Content Strategy at March Communications and host of Hacks and Flacks, in a statement. “You don’t need to be a journalist or a comedian to podcast. Anyone can build a personal brand, reach engaged consumers or share their expertise and ideas. The key is to stand out – there are more than a half-million active podcasts, so you need a unique story, premise or format to cut through the noise and find your audience. That’s where we come in.”