Azalead Rebrands As Jabmo To Reflect ABM Focus

The company offers a holistic ABM solution designed to help global manufacturers reach target audiences. The Jabmo platform can help identify anonymous buyer data from target accounts and use this information to generate customized ABM campaigns. It is also positioned to offer account-based website personalization, including customized welcome messages, pre-filled forms and industry-specific marketing assets.

“We wanted a brand and identity that spoke to that market sector more directly,” said Stephanie Kidder, CMO of Jabmo, in a statement to Demand Gen Report. “Perhaps even more obviously, we want to make it clear that a focus on ‘leads’ is not in our vision for how industrial companies should be growing their businesses. Instead, our solution, and the direction we help companies move, is all about identifying, targeting, educating and nurturing the best prospects in their customer base, even those that are visiting them anonymously. So, removing the term ‘lead’ from our name makes sense and the new name – Jabmo – literally has ABM at the core of what we do.”