COVID-19 Update
Subscribe

Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Salesforce Unveils Analytics Cloud At Dreamforce

Salesforce announced the launch of Wave, an analytics cloud positioned to offer users a simple way to analyze their data, gain insights and make better marketing and sales decisions. Unveiled at Dreamforce, Wave is the sixth cloud added to the Salesforce Customer Success Platform. The analytics cloud is expected to…

BrightFunnel Raises $2.5 Million For Predictive Analytics Cloud

BrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application. The funds also are positioned to help strengthen integrations with Salesforce and Oracle Eloqua marketing clouds —…

Conductor Launches New Features For Web Presence Platform

Conductor, a web presence management provider, announced the latest upgrades for Searchlight, the company’s web presence management platform, at its annual C3 Conference in New York City. The new features — Content Mapping, Location and Device Reporting and YouTube Reporting — are designed to provide a more holistic view of…

Act-On Partners With Ifbyphone To Add Call Tracking Capabilities

Act-On Software and Ifbyphone, a voice-based marketing automation platform provider, announced a partnership intended to add call tracking to Act-On’s list of metrics. The integration is designed to Ifbyphone’s call conversion analytics to Act-On’s marketing automation platform, which can then be leveraged to enhance lead generation and scoring.

B2B Marketers Using Video Analytics To Identify, Score And Qualify Leads

In a recent survey by marketing research firm Demand Metric, more than 70% of marketers reported that video performs better than other content at producing conversions, yet less than 10% are using video to identify, score and qualify their leads. B2B marketers such as Honeywell, Fiberlink, Intralinks and SevOne are among those…

Report: Marketing Automation Vendors Make Analytics A Priority

Better analytics are at the top of the agenda for marketing automation vendors, according to latest research report by Raab Associates. The July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) report shows that nearly half of features upgraded by marketing automation vendors in the past year relate to analytics,…

ON24 Integrates With Marketo To Share Webinar Data

ON24, a provider of webinars and virtual communication solutions, announced integration between the ON24 Platform 10 webcasting solution and the Marketo Customer Engagement Platform. At the core of the integration is the ON24 Integration Service, which enables registration and activity data from ON24 webinars to be delivered directly to the…
Subscribe to this RSS feed