Feature Articles

Starting From Scratch:  Marketing Automation Best Practice for New Adopters

For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and utilizing the technology can be an intimidating venture. Due to the complexity of automating marketing programs, there are various components to consider. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, 54% of…

March 1, 2011
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Vertical Deep Dive: Demand Generation Strategies For Financial Services Marketers

In an era of “conversational marketing,” many marketers are challenged to demonstrate value by understanding a prospect’s needs, objectives and business goals. The financial services sector, however, demands that marketers are more focused on the product rather than tailoring messaging to individual needs. In our first “Vertical Deep Dive” DemandGen…

February 23, 2011
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Key Ingredients Of Successful Lead Management Strategy Outlined By Annuitas Group CEO

Lead management has been a hot discussion in marketing circles during the early part of 2011. However, while the attention to the handling and care of leads is a welcome priority, there is still a lot of confusion as to a real definition and guidelines for lead management. DemandGen Report…

February 15, 2011
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Marketing Automation Analytics:  Where We Are and the Road Ahead

By Cari Baldwin, Co-Founder & Partner, BlueBird Strategies Marketing departments today are under pressure to justify the effectiveness of their spending and demonstrate that their programs contribute to revenue growth. Estimates of campaign results and the relation of marketing-generated leads to actual sales won’t satisfy executives who want proof of…

February 8, 2011
Written by Demand Gen Report Team

Marketo’s Growth Continues On Hockey Stick Curve With Customer Count Passing 850, First $1M Deal

In skyrocketing to more than 700 companies in its first two years in business, Marketo’s customer base has been made up primarily of small to mid-sized organizations. Based on the results of the recently wrapped quarter, Marketo is now making inroads with enterprise customers as well. Marketo announced its Q4…

February 1, 2011
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Eloqua Taking Steps To Prepare For IPO; Eyeing $100 Million Revenue Mark For Move

With the financial markets buzzing over recent M&A activity and planned IPOs from high profile brands such as Responsys and LinkedIn, industry watchers are keeping a close eye on the next move for venture-backed players. In an interesting twist, Eloqua CEO Joe Payne revealed the company is already meeting with…

January 25, 2011
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Next Gen Engagement Tactics, Customer Intelligence Identified As Key Drivers For Accelerating Revenue

As BtoB buyers demand a more engaging experience, sales and marketing executives are being challenged to leverage new tactics to deliver a competitive advantage at every touch point. According to Gartner Research, companies lose 10% of sales due to lack of insight into their target market. A recent webinar titled…

January 18, 2011
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