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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Power Of Visual Content [Infographic]

  Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.

The Formula For Creating Killer Content Campaigns

An Inside Look At The Content, Engagement Strategies And Results From The Top B2B Campaigns From 2014 This webinar will present insights into changing trends around content consumption among business executives, as well as snapshots of some of the winning campaigns from the 2014 Killer Content Awards.

The Dos and Don’ts Of Email Delivery [Infographic]

Marketers spend a great deal of time and effort crafting the perfect email, but ensuring that those emails land in the inboxes of potential buyers is just as important. This infographic from Vertical Response, a provider of online marketing tools, outlines the dos and don’ts to help your emails get…

The Evolution From Traditional To Predictive Lead Scoring

The rapid growth of marketing technology — particularly predictive marketing solutions — is creating daunting new tasks for marketers, who have to wade through all of these offerings to find the solution that will maximize their ROI. With predictive analytics coming into play, is traditional lead scoring out of its league?

Five Strategies for Increasing Event ROI

Marketers face intense pressure to deliver programs that drive sales and achieve positive ROI. But understanding the effectiveness of marketing events can be challenging. Learn five high level strategies for increasing visibility into your events, achieving break-out ROI, and getting more value from event data.

Marketing Automation: Sales Or Marketing Tool? [Infographic]

Marketing automation was once seen as a tool solely for marketers. As companies are beginning to take full advantage of the process, however, they are seeing benefits across the board. This infographic from Pardot details the suggested daily strategies of both marketers and sales people.

Why Modern B2B Marketers Need Predictive Marketing

While predictive marketing may only provide your business with marginal success at the moment, there are many different ways predictive models will affect your business in the imminent future — and also come into play in today’s B2B landscape.

7 Essential Marketing Skills [Infographic]

For marketers, developing new skills is a job requirement. Formstack, a provider of form-building solutions, put together this infographic of the seven skills modern marketers need to succeed, from crunching numbers to creating content.

6 Tips For Onboarding Success [Infographic]

Equipping new sales hires with the right content and resources to get them up to speed quickly is a challenge for many organizations. This infographic from SAVO offers six tips to help get new hires started on the right foot.

7 Email Deliverability Myths Busted

When it comes to email deliverability, there is a lot of misinformation and conflicting advice. This infographic from Email Delivered, which provides email consulting services, seeks to debunk some of the myths surrounding email deliverability.

Five Best Practices For B2B Mobile Commerce

While B2C brands have traditionally led the way when it comes to mobile, more than half of B2B customers are now using their smartphones to research and purchase products for their companies. This infographic from Usablenet offers five best practices to improving the mobile experience for B2B customers.
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