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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

3 Critical Components Of Maximizing Your Automation Investment

Many marketing automation users struggle to realize the full value of their investment because they have not implemented a systematic process for lead flow that is not only comprehensive, but also scalable. Moreover, organizations that are not optimizing the technology are unable to garner key metrics to analyze and refine campaign effectiveness. This brief highlights the need for process-based insight,…

Accelerate to Advanced and Optimized Lead Generation & Nurturing Practices

When: Thu, Mar 8, 2012 2:00 PM - 3:00 PM EST - Register Today Research shows that integrated, multi-touch B2B demand creation programs powered by high quality contact data and disciplined marketing approaches produce stronger revenue performance. But many marketers don’t feel that they’re at a stage of readiness to deploy these types of advanced programs, and those who are…

A Marketer’s Guide To CRM Integration

This new white paper was authored by David Raab and is offered to DG Report readers by SalesFUSION, a leading provider of marketing software integrated to CRM. Download Today.

The B2B Marketer's SEO Field Guide

Great search engine marketing is an essential component of inbound marketing. Can you potential customers find you? Download this free white paper to learn tips that will help drive more traffic to your web site. Download Now. 

The Great Marketing Conversation

When: Tuesday, January 24 - 1:00 pm EST / 10:00 am PST - Register Today Many companies are struggling with the roles and uses of content marketing and inbound marketing. Join our panel of the top thought leaders in marketing as we discuss: How content and inbound marketing fit into your marketing mix How to build a business case to…

The Missing Link in Demand Generation: Marketing To People, Not Contacts

Wednesday, Jan 25, 2012 1:00 PM - 2:00 PM EST - Register Today Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls. But over 80% of them do engage when referred by a connection – whether through a friend, colleague, customer…

The Open and Shut Case for Content Curation

Content curation is turning out to be a bona fide game-changer. Marketers for a wide variety of brands are seeing impressive results from their curation efforts. For those who are evaluating the pros, cons and “ROI” of curation, this white paper is a collection of evidence that demonstrates its very real benefits. This White Paper includes:· A detailed overview of…

State Of Demand Generation 2012 Report

The State of Demand Generation 2012 is a complimentary download that features trending insight and forecasts from nearly a dozen experts in the field. The report highlights demand generation trends on deck for 2012, including socializing the salesforce, connecting marketing to the C-Suite and mobile marketing, as well as strategies to create killer content and demonstrate clear value propositions. //…

Chance Favors The Prepared Mind: Understanding The Science Of Sales Intelligence

The influx of prospect, customer and target market information has caused a dilemma for sales practitioners. While this flood of data provides sales with endless resources, it also presents the possibility that the best sales opportunities are drowned out by irrelevant information. Sales intelligence allows sales teams to improve the quantity/quality of leads, maximize selling time, and accurately unify customer…

Marketing Matchmaking

Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems For many marketers, webinars are an under-utilized lead generation tool, because, from an administrative perspective, it can be difficult to set up, promote and follow up on registrants and attendees. That said, webinars and online events represent a vital component any B2B organization’s demand generation, and can…
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