COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Demand Gen Report 2013 Consulting Guide

CMOs are under pressure to show a return on their investments even as the marketing automation industry continues to grow at breakneck speed. How can marketers keep pace with the latest technology when they are already struggling to meet their lead generation quotas? Consultants can bridge this gap by helping B2B marketers understand this fast-moving space and develop the right…

Infographic: Content Is On The Rise

B2B marketers are increasingly relying on content marketing, according to this infographic from Curata, highlighting the key points of their 2012 B2B Marketing Trends Survey. Of the more than 450 B2B marketing professionals surveyed, 87% cited content marketing as among the most-used strategies in 2012, up 5% from the previous year.

Infographic: Finding Your Way With Marketing Automation Workflow

Navigating is always easier with a map, and getting around the twists and turns of marketing automation workflow is no exception. The people at Neolane put together a subway map, with subway line representing a category of automation and the stops where the subway lines intersect representing workflow examples spanning…

Infographic: The B2B Marketer’s Guide To SXSW

  SXSW Interactive is fast approaching. If you’re a B2B marketer attending the giant tech festival for the first time (or even the third time), you might be wondering “what’s a B2B marketer to do?” Demandbase put together this infographic to help B2B marketers navigate the show.

Infographic: Closing The Gap Between Sales And Marketing

The misalignment of sales and marketing can cause a typical company to lose 10% in annual revenue, according to this infographic from Tinder Box, a provider of sales proposal editing software that works with Salesforce.com. Sales enablement technologies are helping companies align sales and marketing goals with their overall business…

Blending The Art And Science Of Marketing

In today’s environment, marketers have to rely on both their instincts and hard numbers. This infographic from Pardot highlights the talents of marketing artists and marketing scientists and the advantage of striking the right balance.

Infographic: What Do Leads And Love Have In Common?

Whether you’re looking for a Valentine or someone to love your product, text is a popular way to nurture any relationship. This infographic from Leads360 outlines the rules of engagement for using SMS to win leads or a sweetheart.

Get The Facts About Customer Lifecycle Marketing

B2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers. This new study, The Next Generation Of Lifecycle Marketing, reveals just how important this trend has become. Download this free report and get important insights into:

Infographic: Sample Social Media Plan for Events

Having a solid social media plan in place around your marketing events can boost engagement and overall awareness before, during and after the event. Marketo offers a checklist for generating buzz about your event through social channels. 

The Experts Speak: 12 Trends That Will Define B2B Content Marketing In 2013

Content4Demand recently connected with a dozen top content marketing experts. Our goal: To uncover the trends and tactics that will shape the content marketing industry during 2013, and to learn what those trends really mean for B2B marketers' day-to-day activities. Now, their predictions are available together here, for the first time, in this exclusive E-book. Whether you're charged with launching…

Marketing Technology: The Road Ahead For 2013

Challenges, Opportunities and Key Priorities For B2B Marketers The Demand Gen Report editorial team recently spoke with more than a dozen leading visionaries to understand how marketing technology will evolve during 2013. The result is this E-book: A collection of essays that lay out a fascinating mix of predictions, opportunities and challenges for B2B marketers. Our expert All-Star team will…
Subscribe to this RSS feed