Measuring The Impact Of Content Marketing On Your Pipeline

With over 70% of companies increasing investment in their content marketing, there is now a need to prove the impact of this investment (specifically with respect to revenue and pipeline). Determining success requires collaboration between content marketing and marketing operations, as well as a deep understanding of how buyers interact with an organization's branded assets.

 Join Curata and Vidyard for a one-hour webinar to learn about:

  • The most important content marketing metrics to track at each stage of the pipeline
  • The challenges encountered in tracking these metrics, and how to overcome these challenges
  • How these metrics can be used to plan an effective content strategy
  • Why video marketing is a breakthrough opportunity for content marketers
  • How to measure the impact of video marketing across different stages of the pipeline

When?

 Wednesday, December 10, 2014 at 12PM EST

Who?

Michael Gerard
CMO
Curata

 


Joe Gelata
Director of Demand Generation
Vidyard

Fill out the form below to register for this webianr.

 

View on Demand Gen Report

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