Pardot Adds Gmail PlugIn, Enhanced Reporting In New Spring Release

May 26, 2011
Written by Demand Gen Report Team
Published in DemandGen Reports

Pardot today announced the availability of its Spring 2011 release, which adds tighter integration with Google Apps as well as improved content organization and new reporting capabilities.

The provider of cloud marketing automation software for small and medium-sized businesses, set out to make the new release “easier to use and more flexible,” to accommodate the marketing preferences of all clients.

Highlights of the Spring 2011 release include:

Gmail Plugin: Because many SMBs use Gmail and Google Apps to run their businesses, Pardot’s new release enables sales and marketing users to track Gmail messages sent to prospects in Pardot. The system also supports tracking emails sent through Outook, Thunderbird and Apple Mail.
Tags: designed to help users tag any piece of content to help organize all activity related to an account, campaign or event
CRM Enhancements: While Pardot already integrates with most major CRM systems, including Salesforce, SugarCRM, Netsuite and Microsoft, the new release has added opportunity synching for select CRM partners, which automatically merges information about a prospect between the CRM system and Pardot marketing automation software to generate ROI metrics.
Enhanced Reporting: As more SMBs launch lead nurturing and drip marketing campaigns, the new release allows users to automate follow-up activities with active prospects and automatically calculates ongoing results of nurturing programs.

“Our customers have been asking for features to help streamline their marketing and sales processes and integrate views on prospect activity between marketing automation and CRM,” said Zach Bailey, VP of Products for Pardot.