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Market2Lead Announces Sales Growth During Q2, Adds Free Trial Offers

Market2Lead has announced a 150 % growth in its bookings of new and renewal licenses during the second quarter of 2008 and compared to the same quarter in 2007, with much of the growth reportedly coming from enterprise-level customers that included a few multi-billion dollar market cap companies.

“A big reason for the continued growth in demand for our marketing automation products—especially among large enterprises—is the sophistication of our enterprise-class product,” said Geoff Rego, CEO and co-founder of the Santa Clara-CA-based supplier of marketing automation solutions. "Large enterprises understand that there is no "easy button" to realizing the ROI of demand generation.”

Since large organizations are typically more mature and strategic in their demand generation efforts, Rego says their automation needs are often different than small to midsized companies. “Marketing Automation systems
need to adapt to global variance in business processes, holistic data management needs, protection of brand-equity, integration with several different data feeds and IT initiatives and focus on marketing accountability," Rego added.

In addition to its traction with larger companies in the second quarter, Market2Lead’s growth was also fueled by the launch of a free trial offer, designed to show marketers how the company’s on-demand marketing automation platform can provide benefits such as increases in the number of sales-ready leads, shortened sales cycles and increased revenue.
"The free trial has helped potential customers to experience the benefits that Market2Lead Marketing Optimization solution brings to the market,” Rego says. “For us, it has helped by speeding up the sales cycles." The company has seen a 100% conversion rate for customers who committed resources after signing up for the free trial, according to Rego.

He added that the company is differentiating itself in the market by concentrating on the following three vertices of the marketing triangle:

  1. Contact Data Integration, providing the ability to automate data feeds from several data sources online and offline in an automated way to bring data into a system of records/contact master.


  2. Multi-channel marketing automation operations that are contact-centric, as opposed to campaign-centric offers aimed at large groups.


  3. Datamart-based marketing analytics, designed to allow organizations to do cubular analysis to get to marketing insight and true MROI, without the assistance of sales or IT staff.