LeadMD Data Shows Growing Usage Of Marketing Automation Among SMBs
- Written by
- Published in DemandGen Reports
LeadMD, a provider of marketing and lead generation services, has seen a sharp increase in adoption of marketing automation among small to mid-sized businesses.
Illustrating this growth, the Phoenix-based company noted that it has implemented nearly 1,000 lead generation campaigns for clients, which included 40 million emails in 2011. Campaign results for LeadMD clients resulted in a $1.2 million jump in additional revenue and a 34% increase in lead volume.
Specializing in the Marketo platform, integration and strategy, LeadMD is helping its growing customer base of SMBs revise current systems to develop efficient marketing automation systems into high performance programs. Although implementation of marketing automation systems has seen an increase in the last year, and other organizations are developing their marketing automation strategies and usage, most aren’t seeing the optimal results they were expecting.
“Lead nurturing tracks [for us] are dozens of small, very intimate campaigns that speak to that buyer around how they buy and what their actual needs are as a potential client,” said Justin Gray, CEO of LeadMD. “When marketers think campaigns, they imagine large blasts going out, matching data, how the individuals converted, etc. What we try to really instill in our clients is that campaigns happen hundreds of times a day and they’re happening on a one, two, three user-type basis. A lot of the campaigns we help organizations formulate are those immediate campaigns and then they can respond with a very relevant message based on who they are, what they saw and what they did.”
LeadMD’s primary business goal is to evaluate weak aspects of marketing automation campaigns and implement a solution to maximize the marketing automation process to deliver increased sales and more relevant leads. Gray told DemandGenReport that although lead nurturing is a concept many organizations are aware they need to explore, many don’t know how to refine the process to familiarize with potential buyers and create relevant content that will help push leads to sales.
“One of the main things that blows our customers away is that they can assemble just a few pieces of content and see how far into the content nurturing cycle that gets them,” Gray said. “…That’s one thing organizations can do immediately — just focus on what they do have or what they can create in the short-term.”
In response to its rapid growth and client successes, LeadMD has added David Lee as the new VP of Marketing and Sales, and Ryan Macias as VP of Marketing Services. Lee has more than 15 years of experience in technology and software, and has knowledge in the SaaS and marketing automation worlds. His duties at LeadMD will include overseeing all aspects of marketing and sales, with a focus on building the bridge between implementation and client relationships. Macias brings more than a decade of experience in business process management, CRM, application integration, data capture and marketing. In his position, Macias will manage implementation of the Marketo platform for new clients and help oversee all marketing services.