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Kwanzoo Announces Technology Partnership With Eloqua, Delivers Cloud Connector for BtoB Engagement Marketing

Kwanzoo, a provider of multi-channel engagement marketing software solutions recently announced a technology partnership with Eloqua. The partnership encompasses the release of the Kwanzoo Cloud Connector for Eloqua, designed to enable the integration of Kwanzoo's suite of Smart Marketing Units with the Eloqua platform.

Kwanzoo's suite of Smart Marketing Units — which include polls, surveys, social promotions and opt-in lead forms — is now integrated with Eloqua's Platform and is used for lead nurturing, lead capture, social sharing and display campaign optimization.

The first phase of Kwanzoo's partnership is focused on enabling better prospect profiling inside Eloqua lead nurturing emails, and widening the lead funnel to capture more "top of funnel" leads into Eloqua. The next phase will extend the partnership by leveraging the unique strengths of, and data and insights that are being captured today in each platform, according to Kwanzoo CEO Mani Iyer.

“BtoB companies have been making significant investments in marketing automation and RPM platforms such as Eloqua,” Iyer told DemandGen Report. “They are looking for smart ways to maximize the value of their investment. What Kwanzoo brings to Eloqua customers and the broader BtoB marketer audience is quick and easy ways to engage their audience, regardless of the channel (mobile, email, web, social, partners, display and retargeting), qualify the prospect and convert them into leads for ongoing nurturing.”

Kwanzoo integrates with Eloqua across a broad set of channels and platforms, including:

  • Email: Deliver interactivity inside Eloqua lead nurturing emails
  • Web: Embed inside Eloqua landing pages
  • Social: Re-direct users, collect leads inside Facebook Pages, LinkedIn, Communities
  • Display: Run display campaigns on major ad networks, including Google Display Network (GDN) and integrates Kwanzoo marketing units into Eloqua landing pages
  • Mobile: Collect leads on iPhone and Android Mobile Web Browsers, add into Eloqua
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