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Demand Generation Experts From SiriusDecisions, Eloqua Added To Agenda For Content2Conversion Conference


DemandGen Report (DGR) has announced additional speakers for its first annual Content2Conversion Conference, to be held Tuesday, April 24, 2012, at the Times Center in New York City.

Executives added to the list of presenters include: Matthew Papertisan, Research Director, Demand Generation Strategies at SiriusDecisions; Elle Woulfe, Senior Marketing Manager at Eloqua; and Ruth Stevens, eMarketing expert and author. The C2C Conference was developed to provide marketers with optimal resources to strategize, develop and promote collateral that drives lead and demand generation.

Some of the highlights from these new speakers and session will include:

Building on SiriusDecisions’ foundational work in the area of demand creation, Papertisan’s session will highlight the vital need for marketers to understand stages of the buying journey, as well as strategies to formulate optimal content across buyer types.

Stevens, author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers,” will share real world examples of optimal content for both lead generation and lead nurturing campaigns, as well as how to address buyer pain points effectively.

Woulfe will reveal during her session how content, used in conjunction with lead scoring, nurturing and other automated processes, can be used to advance the buyer's journey. Eloqua recently released a presentation titled “From Content To Customer,” which highlights how marketers can use “pre-funnel” creative content and “in funnel” functional content to drive conversions.

These industry thought leaders join keynote speaker and author Ardath Albee; Jim Lenskold, President of The Lenskold Group; and Jeanne Hopkins, VP of Marketing for HubSpot, for the daylong event to discuss content development tools and best practices.

To recognize organizations that have gone above and beyond to create engaging and relevant content, DGR will present The First Annual Killer Content Awards. Judging criteria is based on — but not limited to — the following elements:

  • Social media/viral/targeted content marketing;
  • Mapping content to the buyers’ journey;
  • Quantitative results (increased leads, sales, revenue, etc.);
  • Qualitative results (partnerships formed, increased interaction, etc.);
  • Video/interactive content;
  • Overall market positioning; and
  • Cross-channel marketing presence.

B2B content marketers are encouraged to submit their content for consideration, and nominate work by other companies, clients and business partners. Deadline for submissions is March 28, 2012. Click here to access the submission form.

Hosted by DemandGen Report, the B2B Content2Conversion Conference is an educational daylong event focused on empowering B2B marketers with strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held Tues. April 24 in New York City at The Times Center. Click here for more information or to register.

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