Channelinsight Launches New Cloud-Based Application Suite
- Written by
- Published in DemandGen Reports
Channelinsight, a provider of cloud-based channel management solutions, announced a channel sales management suite in the cloud. The Channelinsight application suite is designed to enable organizations to effectively increase channel sales, optimize channel inventory, maximize return on incentive programs and meet compliance requirements. Channelinsight customers include: Fairchild Semiconductor, nVidia, Brocade, Enterasys Networks and Data Robotics.
Channel sales bring a set of challenges that those in direct sales don’t face. Across a range of critical metrics, an average of 2% to 4% gain in gross margin from reduced leakage is associated with price erosion and overpayment of channel price incentives, according to research from The Yankee Group. To provide necessary visibility into channel sales and inventory data, Channelinsight tracks every partner and every end-customer in each transaction.
The new applications, which leverage the Channelinsight cloud platform and partner network, includes tools for sales, inventory, discount, incentive and compliance management. The Channelinsight platform collects and standardizes channel POS and inventory data, while the application suite provides actionable dashboards, drill down reports and self service application workbenches. The solution can be leveraged through Salesforce.com, CRM software or on standalone basis. The company also works with systems integrators Accenture, PWC, KPMG and Infosys.
“Channel sales are unique in that there are multiple people and processes involved and thus, accurate and current information is not as readily available as it is with direct sales,” said Tiffani Bova, VP, Gartner Research. “This can lead to money being left on the table. The industry needs a solution that helps those in sales channel strategy planning understand the fundamentals from both internal and external points of view. Excelling in sales channel innovation is a long-term competitive advantage.”