Aprimo Announces Alliance 
With The Pedowitz Group For Marketing Studio Support

Aprimo Inc. and The Pedowitz Group recently announced a software/services alliance. Under the new partnership, The Pedowitz Group will provide BtoB strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio On Demand, Aprimo's cloud-based solution for Demand Generation and Marketing Operations.

"The Pedowitz Group has established world-class best practices and techniques that allow BtoB marketing and sales organizations to quickly align and rapidly gain ROI from their investments," said Jeff Chamberlain, VP of BtoB Solutions at Aprimo. "This alliance combines the powerful on-demand marketing automation capabilities in Aprimo Marketing Studio with The Pedowitz Group's leading demand generation agency expertise, providing more implementation options for Aprimo's growing BtoB customer base."

The Pedowitz Group will participate in ongoing training on current and future versions of Aprimo Marketing Studio On Demand to support its dedicated Aprimo solutions team.

"Aprimo is truly defining the Integrated Marketing Management software market,” Pedowitz said. “This alliance leverages the expertise of both companies to better serve enterprise clients. We're excited to partner with Aprimo to drive sustainable revenue and return on investment for enterprise marketers."

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