Data Management

A core component of marketers' foundational go-to-market strategy is the ability to effectively manage and utilize data. This section highlights trends in data management, as well as specific tools and technologies helping companies streamline their internal usage of data.

A “SMART” Start to 2011: Author Identifies Objectives For Growth Via Segmentation

As BtoB organizations gear up for a year expected to see some bounce back of the economy, DemandGen Report caught up with Lisa Nirell, author of Energize Growth Now: The Marketing Guide to a Wealthy Company.

January 4, 2011
Written by Demand Gen Report Team
Category: Data Management
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