Data Management

The Teradata Data-Driven Marketing Survey 2013 revealed that while many companies are moving toward data-driven marketing, nearly half of marketers agree that data is the most underutilized asset in their organization. In response, many companies are starting in the marketing department as they look to make operational adjustments to tighten marketing-IT integration.

The survey was conducted by Teradata Applications, a division of Teradata that is focused on business, marketing and analytical applications, and services. More than 2,200 global marketers responded to the survey.

Talygen, a provider of business automation tools, has added a CRM module to its SaaS application, enabling users to access the program from tablets, smartphones or desktops.

Talygen CRM automates various customer relationship management tasks and is fully integrated with other Talygen features, such as contacts, project management, time tracking and invoices.

Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com.

B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are currently using Sales Performance Accelerator.

Bizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of the company's existing digital marketing platform to help B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.

Bizo Data Solutions works with a number of marketing technology platforms, including specific integrations with Adobe AudienceManager, Salesforce, Eloqua, BlueKai, [x+1], Google Analytics and others.

Badgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties, according to a Badgeville press release.