BusyEvent Offers Real-Time Event Data With DataKeys
- Published in Data Management
BusyEvent Mobile, a mobile event app provider, announced the availability of its enhanced DataKeys feature that enables event sponsors, exhibitors and speakers to collect, purchase, and download attendee data. The information is available any time before, during or after an event.
Over the course of an event, DataKeys monitors 25 various attendee interactions that can be leveraged immediately on the event floor, allowing users to analyze and qualify prospective buyers in real time. Leads can also be directly exported into CRM, SFA and marketing automation solutions.
The list of various metrics measured includes:
- Sessions attended;
- Check-in’s at sponsor events;
- Social shares; and
- Exhibitors visited.
"We know that prospect and customer data is why most companies decide to sponsor and exhibit,” said David Schenberg, co-founder of BusyEvent Mobile. “DataKeys give them immediate access to what they really want, in real time, even on the show floor. It also gives significant insight into areas that were previously untracked like social occasions and general sessions.”