ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite
ExactTarget, provider of email and interactive marketing solutions, recently announced the expansion of its product suite, designed to provide marketers with new cloud-based solutions to plan, create, automate and measure interactive marketing campaigns in real time.
Built on the ExactTarget Interactive Marketing Hub, the new solutions extend the capabilities of the company's cross-channel marketing platform with drag and drop automation across email, mobile, Facebook and Twitter and a framework for third-party application development.
"We are in a new era of marketing — one of an incredibly empowered cross-channel consumer who is interacting with brands via email, Twitter, Facebook, mobile and the Web, all from the phone they carry in their purse or pocket," said Scott Dorsey, Co-Founder and CEO, ExactTarget. "Marketers must move quickly and embrace the real-time reality of this new era or risk finding themselves and their brands irrelevant."
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