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DemandGen Reports

Webinar Highlights Strategies For Sales Development Reps To Accelerate Lead Generation


The Sales Development Representative (SDR) role in BtoB organizations is considered critical because these team members spend the most amount of time with prospects.DIY

The skills required for inbound follow-up are different from targeted outbound prospecting, therefore splitting the SDR team, can help BtoB organizations “divide and conquer” efforts, according to Jason Hekl, Principal of Demand A Lot Marketing. Hekl shared key strategies for marketers looking to convert prospects into customers in a recent webinar hosted by True Influence titled, “DIY Demand Generation: Scrappy Marketing Strategies for Filling the Funnel Faster.”

According to Hekl, the success of demand generation hinges on the efficient allocation of inbound and outbound marketing responsibilities among team members.

Eloqua Taps Advice From Industry “Deans & Professors” In “Real World Marketing Syllabus”


RealWorld_Syllabus_Page_01-200x300Eloqua today released the “Real World Marketing Syllabus,” designed as an educational guide to delivers lessons and lectures from real-world marketing experts. Structured like a college course, the syllabus covers a diverse range of topics — from startup marketing to the role of SEO — with resources developed by leading marketers working in today’s constantly evolving marketplace.

Combining content curation and original work, the Real World Marketing Syllabus brings together articles, videos and podcasts on key marketing topics, including personal branding, demand generation, startup marketing and content marketing.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
  • Hits: 3445

Salesforce.com Acquires Social Customer Service Platform Assistly


Salesforce.com announced yesterday its acquisition of Assistly, an instant customer-service help desk built for the cloud.

Salesforce.com acquired Assistly for approximately $50 million in cash, net of cash acquired, according to a press release. Salesforce.com also assumed Assistly’s unvested options and will issue restricted stock units to certain Assistly shareholders.

Assistly was founded in 2009 by Alex Bard (CEO); Gary Benitt (COO); Brad Birnbaum (CTO); and Jeremy Suriel, (Chief Architect). Company investors include Bullpen Capital, Index Ventures, salesforce.com, Social Leverage and True Ventures.

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