Dirty Data’s Effect on ROI and Five Ways to Fix it Today
- Published in Web Seminars
Register to Uncover the ugly truth of the cost of dirty data on your organization
Tuesday, March 15, 2011 2:00 PM - 3:00 PM EST
E-marketing should lead to greater intelligence on prospects, right? The opposite has proven true as companies become overwhelmed with data sources and struggle to keep contact databases accurate and up-to-date.
Join ZoomInfo and DemandGen Report as we dive deep into the recent findings of a DemandGen study that uncovers the ugly truth of the cost of Dirty Data on organizations today, including:
- 8 of 10 companies indicated that dirty data is hindering their lead generation campaigns.
- Many organizations rely on marketing/prospect data that is 20%-40% inaccurate.
- 30% of companies currently have no strategy to update inaccurate or incomplete data.
The result? Companies large and small are losing MILLIONS in potential revenue.
BONUS: Receive a copy of the in-depth eBook "Assessing the Impact of Dirty Data on Sales & Marketing Performance."