Black Pearl Mail Aims To Provide Centralized Solution For Email Signature Management & Analytics

August 12, 2019
Written by Brianna Ruback
Published in Solution Spotlight

Source: Black Pearl Mail

Black Pearl Mail is built to activate the intelligence of email to help companies use it more strategically. With email branding, email signature management and analytics, Black Pearl aims to make external-facing functions like marketing and sales smarter.

FEATURES/FUNCTIONALITY

The solution is positioned to make it easier for companies to centrally implement uniform signatures, consistent disclaimers, exclusive up-top “letterhead” branding and valuable space for banner messaging, all from a simple and intuitive dashboard.

User Insights aim to gives companies the necessary tools to make sense of their email data, as well as understand who their users are and how they are interacting with their email. The groups feature allows for banner messaging to be differentiated based on a company’s internal function. The back-end analytics engine is intended to help companies gain insights to improve their communications back to their customers.

TARGETED USERS

Black Pearl Mail can be used by any Microsoft 365, Exchange or Google G-Suite customer. It is being extensively implemented by sales and marketing functions within a company, but it also has broad usage with internal groups.

COMPATIBILITY

It uses standard APIs and can be integrated across any martech or ERP/CRM system, such as Marketo and Salesforce.

DELIVERY/PRICING MODELS

As an SaaS-based model, the price of Black Pearl Mail is user-based per month. Pricing information is available here.

CURRENT CLIENTS/USERS

Black Pearl mail currently has 700 customers across 40 countries.

COMPETITIVE POSITIONING

Black Pearl Mail aims to provide an email solution that goes the extra mile. The solution’s biggest differentiators in the marketplace are its ability to centralize signature management, work across any email systems, render consistently to any device and provide up-top branding. Its analytics engine on the backend gives users data and insights to improve their email efforts.