Gong Partners With Snowflake To Help Customers Optimize Revenue Performance
- Written by Kelly Lindenau
- Published in News Briefs
Gong, a revenue intelligence platform, integrated with Snowflake, a data cloud company, to help provide customer-facing teams with unfiltered, AI-enriched customer data for a complete picture of revenue performance and health.
Through the partnership, Gong can securely share data from its Reality Platform in an analytics-ready structure directly to a customer's Snowflake instance in minutes, with no code required. Customers can then combine the data with other critical inputs, analyze and create visualizations in business intelligence tools and surface insights.
"Every customer interaction during the sales journey produces valuable insights into the next step, from initial engagement through closed-won," said Eilon Reshef, Co-founder and Chief Product Officer of Gong, in a statement. "Gong captures and analyzes this data using its advanced AI engine, and the new integration with Snowflake allows customers to utilize it in entirely new ways to solve business challenges and identify new opportunities. Importantly, we're making it quick and easy for our customers to get up and running, eliminating the need for extensive tech resources."