Full Circle Insights Launches Digital Source Tracker

May 4, 2018
Written by Elise Schoening
Published in News Briefs

Source: Full Circle Insights

Full Circle Insights, a marketing performance measurement provider, announced the upcoming release of Digital Source Tracker, a solution designed to help marketers analyze digital engagement and anonymous touches to understand and improve campaign effectiveness.

Digital Source Tracker aims to match data from an anonymous prospect with leads inside the CRM. The solution is also designed to use engagement data to measure campaign effectiveness, so marketing teams can better allocate budget spending and grow ROI.

"Performance-driven marketers need to measure digital marketing effectiveness in order to evaluate how and where to spend marketing dollars,” Bonnie Crater, President and CEO of Full Circle Insights, in a statement. “Today, these marketers have challenges in capturing anonymous digital touches from prospects and tracking those digital engagements throughout the customer journey to their ultimate outcomes, especially revenue.”

According to the company, Digital Source Tracker will be released as part of a beta program to select Full Circle Insight customers in Q2 2018.