Contentgine Releases New AI & Machine Learning Capabilities Across CIP
- Written by Christina Cargulia
- Published in News Briefs
Contentgine, a content-based marketing agency, launched new AI and machine learning (ML) capabilities for its Content Indication Platform (CIP), to help marketers gain more precise first-party intent signals and content performance insights. The online SaaS platform seeks to enable marketing and sales professionals to use 100% first-party content consumption metrics to prioritize and expand target account lists and make more meaningful connections with sales prospects.
These new CIP enhancements are designed to help marketers focus on account activity and purchasing intent while capturing data to inform the bigger picture around trending business opportunities. Specifically, the new capabilities include:
- A signal location map to pinpoint specific account content engagement activity;
- A new user interface, including filters by industry, company size, revenue and more; and
- The ability to extract meaningful words and phrases from Contentree, a B2B library.
“Customers rely on us for smarter and unique content-based insights that lead to better sales results,” said Tim Ribich, VP of Product Management at Contentgine, in a statement. “This next iteration of CIP continues to raise the bar to a higher standard of purchasing intent, helping organizations achieve a greater return on investment for their demand generation and account-based marketing strategies to win meetings and close new business.”