Avention Adds New Connector API, Data Dashboards To OneSource Solutions

November 2, 2016
Written by Brian Anderson
Published in News Briefs

Avention, a provider of marketing and sales data and intelligence, has launched new integrations and dashboards for its OneSource platform that are designed to enhance its data management capabilities.

The company said that the new OneSource Open Connector API enables customers to leverage OneSource data and insights within their third-party applications, services and workflow tools. This can provide better cross-organizational alignment within users’ businesses.

The solution also includes a data dashboard feature, which can provide a visual summary of all data imported into the platform, according to Avention. This enables users to gain a quick view of data matching and change rates, while also providing insight into individual data segments for better reporting and decision making. The company said there are also additional visualizations which can help analyze customer activity and buyer profiles.

“Our latest solution advancements — including data growth — focus on improving the ways our customers do business and secure results, while providing them with a complete understanding of prospects, customers and markets,” said Steve Pogorzelski, CEO of Avention, in a statement.