SiriusDecisions Launches Process And Learning Tools At Summit
- Written by Carol Krol, Editor-in-Chief
- Published in Industry Insights
SiriusDecisions debuted SiriusTools and SiriusPathways, two web-based interactive tools for clients, at its annual SiriusDecisions Summit in Nashville.
SiriusTools enables B2B sales, marketing and product executives to leverage pre-built frameworks and models in an easy-to-use format, the company said.
“[SiriusTools] operationalizes our models in a software setting,” said Tony Jaros, SVP and chief research officer at SiriusDecisions, during his remarks at the show. That includes the ability for users to create, define and maintain processes to drive alignment; a means to evaluate current performance and identify improvements required; and select new technologies and services with tools that short-list, prioritize and evaluate vendors based on several criteria.
The tools are broken into four types: process design and management, assessment, decision support and vendor selection. Within each type are multiple tools. Examples include tools for prioritization, SiriusDecisions Demand Waterfall modeling and capacity planning within the decision support tool types.
Currently, 16 tools are ready for client use, with the goal of rolling out 70 by the end of 2015.
SiriusPathways is the re-launch and new name of the research firm’s online tool that intends to resolve the skills and training challenges faced by B2B marketing, sales and product teams.
“We’re in a crisis of skills, especially when it comes to the marketing area,” Jaros said. “We’re re-launching our e-learning line that aligns to functions” within organizations.
Summit attendee Tracy Eiler, CMO at InsideView, a cloud-based market intelligence company, told Demand Gen Report the skills gap stems from the lack of exposure to B2B marketing. “There is so much fantastic talent entering the workforce today. Unfortunately, the most exposure they get to marketing in universities is all about consumer marketing or big brand communications. There is very little exposure to B2B marketing concepts.”
Jaros said the e-learning solutions address a need to continue to build on marketers’ skills, as well as align insights and actions across organizations.
“I’m really looking forward to seeing what SiriusPathways has to offer,” Eiler said. “I’ll be able to enrich the knowledge of some of the key talent on my team.”
Both product sets will be accessible to clients through SiriusDecisions’ client portal.