Like every other aspect of business, the way we market is changing fast. We’re seeing some tried-and-true tactics — like big in-person conferences — being put on the back burner or being reimagined digitally. Entirely new marketing methods are emerging, and other established best practices are being updated for a…

In the wake of canceled events, work from home and a move to all things digital, the marketing profession is going through a fundamental change. A recent McKinsey study found that digital marketing approaches have become twice as important as traditional sales approaches in a post-COVID world. As companies like Twitter, Slack and Shopify announce a permanent move away from the office, B2B marketing efforts will need to rely on more…

Event marketing is undergoing a digital transformation, driven by travel and meeting restrictions due to Covid-19. In the past, CMOs spent 25% to 30% of their budgets on in-person meetings and events, according to research by Frost and Sullivan. Today, this sector is among the hardest hit by the pandemic.