Feature Articles

New Research Reports Support Growing Influence Of Facebook, Social Channels

Even for the naysayers who have written off social media as a passing fad, the numbers are getting difficult to ignore. Several new research reports released over the past two months have not only highlighted the exploding usage of social media sites such as Facebook and Twitter, they have also…

March 16, 2010
Written by Andrew Gaffney

Sales 2.0 Event Spotlights Need For New Metrics, Collaboration Tools As Edge For Agile Companies

The explosion of mobile devices and social media continues to transform the way companies engage with customers and prospects. These revolutionary changes are also driving increased adoption of Sales 2.0 process and technologies and providing a competitive advantage for early adopters.

March 9, 2010
Written by Andrew Gaffney

Blogging Best Practices Guide: Integrating Social To Extend Reach, Track Engagement

With content marketing continuing to gain traction, blogs are re-emerging as a critical foundation for a company’s messaging. Blogs not only help to showcase a company’s offerings and supplement Web site content with an extended forum for prospects and existing customers, they also help to provide threads of conversation on…

March 2, 2010
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Templates, Shared Resources Emerging To Help With Initial Campaign Creation

Marketing automation is a game-changing technology, but some companies get stuck at the starting gate when they struggle with building and launching campaigns. In order to properly leverage marketing automation tools, there is a growing trend to offer templates and shared resources that make it easier for new adopters to…

February 23, 2010
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Start-Up MaaS Impact Intros Marketing As Service With White Label Marketo Package

New start-up MaaS Impact has officially launched its Marketing-as-a-Service offering this week, packaging together the delivery of marketing automation software with the tools and services required to drive the solutions. The Phoenix, AZ-based start-up has partnered with Marketo and offers a white labeled version of their platform.

February 16, 2010
Written by Demand Gen Report Team

New Survey Shows BtoB Buying, Budgeting Process Shifting Due To Social, ROI Factors

The classic path for a BtoB buyer has traditionally been built around BANT criteria, with Budget, Authority, Need and Timing all identified before a prospect is considered a qualified sales lead. However, according to the preliminary results of a new DemandGen Report survey, the BtoB buying process is changing dramatically…

February 9, 2010
Written by Andrew Gaffney

Content Marketing Sees Spike In Spending, Spreads To Social Media: Junta42 Survey

Content continues to be king as more and more marketers shift their spending to conversational messages. The new 2010 Content Marketing Survey from Junta42 found 59% of marketing professionals plan to increase their spending on content marketing this year.

February 2, 2010
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